mystery with H&M.
What started with a belgian designer grows out to be one of the most desirable brands in the world. Maison Martin Margiela is a brand that speaks to the imagination. It demands an open view because of the excentrick designs and androgynous looks. But it is also the mystery that pulls people to the brand. Martin Margiela has always had a low profile. No pictures, no interviews and always backstage. He has left the brand, but the legend lives one.
H&M has collaborated with the brand, taking the master pieces and making them affordable. A good thing for us students, who don't have money to splurge. It is an amazing opportunity to get to know the brand. It will make us hungry for more! After watching the preview, I was certain to hit the stores on the 15th of November. Collecting a piece and making it mine. Letting it absorb in my closet and making my clothes that I have now even more beautiful. It will be a day of mix and matching. Creating a million looks with just a few pieces.
The opening party in Manhattan looked amazing. No models showing the clothes, but dancers. Making it even more mysterious than before. Elevating the collection to an whole other level. Making it art.